Will Guidara is a master of creating extraordinary experiences, both at the table and in the workplace. As the bestselling author of “Unreasonable Hospitality”, he brings powerful insights on leadership, service and culture that have transformed the way people think about going above and beyond.

As the former co-owner of Eleven Madison Park, Will led the restaurant to global acclaim, earning three Michelin stars, four stars from The New York Times, and the coveted title of #1 on the World’s 50 Best Restaurants list. His passion for human connection and obsession with excellence fueled a revolution in hospitality that transcends industries.

Today, Will is the driving force behind the Welcome Conference, a sold-out annual gathering of trailblazers who believe in the power of service, creativity, and community. A graduate of Cornell University’s School of Hotel Administration, he has co-authored four cookbooks, earned a spot on Crain’s New York Business 40 Under 40, and was honored with the WSJ Magazine Innovator Award.

Will’s message is clear: when you lead with generosity and purpose, anything is possible.