Most real estate professionals know client appreciation events are valuable. But what if the event itself isn’t what’s generating the referrals?

Ken Taylor, a REALTOR® with The Taylor Team at RE/MAX Signature Properties in Sherman, TX, has spent more than 21 years building a referral-based business alongside his wife and daughter. After years of hosting memorable client events, Ken and his team shifted their thinking: the greatest value wasn’t found in the party itself, but in the intentional touchpoints before and after the event.

In this session, Ken covers:

• Why the event is only one piece of a successful referral strategy
• How intentional touchpoints before and after an event create more meaningful conversations
• Ways to maximize the value of every client event without making it feel like a sales event
• How to measure the true impact of your client appreciation events
• A simple, repeatable system you can adapt to fit your own business and personality

The party creates the opportunity. The touchpoints create the conversations. The conversations strengthen relationships. And the relationships generate referrals.