Image - Leadership Conference™ event page header logo | Buffini & Company

October 21–22, 2027 | San Diego, CA

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Work on the business you’re building.

Buffini Leadership Conference brings brokers, owners, and team leads together for a two-day working experience to move beyond ideas, develop teams and systems, and make clearer decisions.

Growth changes what your business needs from you

As the business grows, so do the people, responsibilities, and decisions that need your attention. The answer is not to keep taking on more yourself.

Running a business with more people and moving parts calls for clearer roles, better delegation, and a team that can own more. If you’re stepping into greater responsibility, it’s a chance to build those skills from the start.

Two days to make a difference in your business

Bring the challenges you’re dealing with now. Hear from experts with firsthand experience, compare approaches with peers, and work through the business decisions in front of you.

Make sharper decisions

Learn to weigh options, anticipate consequences, and make the call, whether you’re considering a new market or a change in direction.

Build stronger systems

Work on the structure, accountability, recruiting, compensation and planning that make the business more organized and less dependent on you.

Develop people who
can own more

Strengthen how you delegate, set expectations, and help your team take greater responsibility

Plan for what the
business will need next

Look at where the business is going and what needs to be in place before you get there.

Leave with something to show for it

As the business grows, so do the people, responsibilities, and decisions that need your attention. The answer is not to keep taking on more yourself.

Running a business with more people and moving parts calls for clearer roles, better delegation, and a team that can own more. If you’re stepping into greater responsibility, it’s a chance to build those skills from the start.

Make decisions, set priorities, and put next steps on paper. By the time you leave, you’ll have a better read on the business and what needs your attention. Return to your team with:
  • Decisions you are ready to act on
  • Defined priorities and clear ownership
  • Practical ways to improve systems and accountability
  • A clearer view of how fellow professionals are handling similar challenges
Reserve Your Seat

Ask anyone who’s been

Ask anyone who’s been

Carmen Andrew | “Access to this level of information, you just don’t get anywhere else.” | Leadership Conference™ | Buffini

“It’s so business-specific, and so specific on giving us the exact ways to increase our business model.”

Elizabeth Marquart
Member since 2005

Mohamed Mansour | “Access to this level of information, you just don’t get anywhere else.” | Leadership Conference™ | Buffini

“Access to this level of information, you just don’t get anywhere else.”

Mohamed Mansour
Member since 2011

Dix Densley | “My team is grateful that I leave and go to Leadership Conference because I always come back better.”  | Leadership Conference™ | Buffini

“My team is grateful that I leave and go to Leadership Conference because I always come back better.”

Dix Densley
Member since 2018

Carol Foderick | “It gives me the opportunity to synergize and be in community with other like-minded people.” | Leadership Conference™ | Buffini

“It gives me the opportunity to synergize and be in community with other like-minded people.”

Carol Foderick
Toronto, Canada

Shelle Pennington | “It's a great opportunity to network with some of the best leaders in the country” | Leadership Conference™ | Buffini

“It's a great opportunity to network with some of the best leaders in the country”

Shelle Pennington
Golden, CO

Josh Forster | “It's learning how somebody wants to be led and how to lead.” | Leadership Conference™ | Buffini

“It's learning how somebody wants to be led and how to lead.”

Josh Forster
Fort Collins, CO

Meet the leaders who set the standard.

Hear from our attendees

Brian Buffini | Founder & CEO, Buffini & Company
Brian Buffini

Trained more than 4 million real estate professionals in 47 countries, with clients who earn 10 times the national average.
Full bio

Horst Schulze | Co-Founder, The Ritz-Carlton Hotel Company | Global Authority on Service Excellence
Horst Schulze

Co-founded Ritz-Carlton and wrote the service standard the hospitality industry still runs on.
Full bio

Mike Michalowicz | Author and Entrepreneurial Advocate
Mike Michalowicz

Creator of Profit First, the accounting system over a million businesses use to make profit non-negotiable.
Full bio

Juliet Funt | Founder & CEO of Juliet Funt Group | Keynote Speaker & Leadership Advisor
Juliet Funt

Paid by Fortune 500 companies to find and remove the work that wastes time without producing results.
Full bio

Ethan Beute | Chief Ambassador, Buffini & Company
Ethan Beute

Interviewed more than 150 top real estate team leaders to study what actually drives performance.
Full bio

Valorie Burton | Founder & CEO, Coaching and Positive Psychology Institute
Valorie Burton

Master certified coach and USA Today bestselling author, shortlisted for the 2025 Thinkers50 Award.
Full bio

Juliet Funt | Founder & CEO of Juliet Funt Group | Keynote Speaker & Leadership Advisor
Juliet Funt

Paid by Fortune 500 companies to find and remove the work that wastes time without producing results.
Full bio

Ethan Beute | Chief Ambassador, Buffini & Company
Ethan Beute

Interviewed more than 150 top real estate team leaders to study what actually drives performance.
Full bio

Mike Michalowicz | Author and Entrepreneurial Advocate
Mike Michalowicz

Author and Entrepreneurial Advocate

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Event details

“The conference is so powerful because it gets all these heavy hitters from all over the country in one room. The synergy …. is worth the ticket to get in.”

– Chris Austin, past Leadership Conference attendee

General Admission

General Admission includes:

  • Event access with general admission seating
  • Mixer access
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View pricing

Premier Pass

Premier Pass includes:

  • Event access with reserved premiere seating
  • Mixer access
  • Grab & go breakfast
  • Hosted synergy lunches
Reserve your seat
View pricing

VIP Access

VIP access includes:

  • Designated VIP check-in line
  • Event access with reserved VIP seating
  • Mixer access
  • VIP lounge access both days (snacks & charging bays)
  • Day 1: Hosted continental breakfast in VIP lounge.
  • Day 2: Hosted VIP breakfast with Brian Buffini and participating speakers.
  • Hosted synergy lunches
  • Mingle with Brian Buffini and participating speakers in VIP lounge in the breaks.
Reserve your seat
View pricing

October 21–22, 2027


Day 1: Sessions 9:00 am–5:00 pm |
Evening Reception 6:30–8:30 pm

Day 2: Sessions 9:00 am–5:00 pm

Marriott Marquis San Diego Marina

333 W Harbor Drive
San Diego, CA 92101

Buy tickets  |  View map  |  Book hotel  | Agenda

Buy tickets  |  View map  |  Book hotel

Frequently asked questions

When and where is Leadership Conference 2027?

October 21-22, 2027, at the Marriott Marquis San Diego Marina in San Diego, CA. Doors open at 8:30 a.m. and sessions run from 9 a.m. to about 5 p.m. both days. We’re planning for about 1,000 leaders.

Leadership Conference is built for brokers, owners, managers, and team leads who are already responsible for people and business performance. It’s also valuable for professionals preparing to step into greater responsibility.

Two days of working sessions, practical business conversations, peer learning, and dedicated time to think through what your business needs next. You’ll hear from experts with firsthand experience, compare approaches with peers, and work through the decisions in front of you. A networking mixer takes place the evening of Day 1.

Leadership Conference isn’t built for full teams. The Turn is a better fit for that. We encourage you to invite fellow leaders who are facing similar challenges and opportunities to attend with you.

  • General Admission: event access with general admission seating and mixer access.
  • Premier Pass: event access with reserved Premier seating, mixer access, grab and go breakfast, and hosted Synergy Lunches, where you’re seated with peers who have a similar business structure.
  • VIP Access: everything in Premier Pass, plus reserved VIP seating, a designated VIP check-in line, VIP lounge access both days, hosted breakfasts, and time to mingle with Brian Buffini and participating speakers.
Leadership Coaching members receive a free Premier Pass and can upgrade to VIP Access.

Registration opens October 14, 2026, at 3 p.m. PT at buffini.com/LC. You can purchase up to 10 tickets online. To purchase more than 10, call our Sales Team at (800) 945-3485 x 2. Pricing depends on your ticket tier and membership type, and payment is due in full at registration since payment plans aren’t available.

  • More than 60 days out (before August 22, 2027): full refund
  • 60 to 30 days out (August 22 to September 20, 2027): 50% refund
  • Fewer than 30 days out (September 21, 2027 onward): no refund

Registration isn’t transferable. You can request to transfer your ticket to the 2028 event, but requests made within 60 days of the event follow the policy above. Leadership Coaching members’ free Premier Pass isn’t affected by these deadlines. The $1,000 VIP upgrade follows the same refund policy.

The event is at the Marriott Marquis San Diego Marina, where we have a discounted room block available while supplies last. The booking link will be included in your registration confirmation email once it’s available.

Brian Buffini

Chairman and founder of Buffini | NYT Bestselling Author | Global Voice on Business & Success

Brian Buffini is chairman and founder of Buffini, the largest real estate coaching company in North America. He emigrated from Ireland and built his real estate business 100% by referral, becoming one of the top-producing agents in the country before creating Work by Referral, the system behind the company today. He has since trained more than 4 million professionals in 47 countries, and Buffini-coached clients earn 10 times the national average.

Brian is also a storyteller and speaker. On The Brian Buffini Show, he has interviewed guests ranging from astronauts to Oscar winners, bringing that same mix of wit, wisdom, and real-world strategy to every stage he’s on.

Brian is a New York Times bestselling author and an inductee into the Real Estate Hall of Fame. He is a champion of the entrepreneurial spirit who helps people build lives of meaning, freedom, and abundance. He doesn’t just teach success. He lives it, and he’s on a mission to help others do the same.

Connect: Website | Facebook | Twitter | Instagram 

Brian Buffini is the founder and chairman of Buffini & Company, the largest training and coaching company in North America. Based in Carlsbad, California, Buffini & Company has trained more than 3 million business professionals in 41 countries and has coached more than 25,000 business people.

Born and raised in Dublin, Ireland, Brian emigrated to San Diego in 1986, where he became the classic American rags-to-riches story. After becoming one of the nation’s top performing REALTORS®, he founded Buffini & Company — an organization that provides a unique and highly-effective lead generation system. In addition, Brian’s podcast, The Brian Buffini Show, has more than 12 million listeners in 178 countries. In 2017, he became a New York Times, Amazon and Wall Street Journal best-selling author with his latest book, “The Emigrant Edge.”

Today, Brian travels the world sharing a message of encouragement about how to “live the good life.” He has been inducted into the RISMedia Real Estate Newsmakers Hall of Fame and has been recognized in the Swanepoel Power 200. Brian and his bride, Beverly — co-founder of Buffini & Company — have six children and reside in Southern California.

Horst Schulze

Co-founder of The Ritz-Carlton Hotel Company

Horst Schulze co-founded Ritz-Carlton and wrote the operating standard the hospitality industry still runs on.

Schulze’s career began more than 65 years ago as a server’s assistant in a German resort town. He worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz-Carlton Hotel Company in 1983, where he created the operating and service standards that became the industry benchmark.

As president and COO, Schulze ran $2 billion in operations worldwide. Under his leadership, Ritz-Carlton won the Malcolm Baldrige National Quality Award twice, the only hotel company ever to win even one.

In 1991, HOTELS magazine named Schulze “corporate hotelier of the world.” In 1995, he received the Ishikawa Medal for his contributions to the quality movement. In 1999, Johnson & Wales University awarded him an honorary Doctor of Business Administration degree in hospitality management.

Schulze has since been named a “Leader in Luxury” by Travel Agent magazine and its sister publication, Luxury Travel Advisor.

After leaving Ritz-Carlton, Schulze founded The Capella Hotel Group, where he managed some of the world’s most exclusive properties and continued to define the luxury hotel industry. Today, he serves on several boards, consults across industries, and recently completed a new book on building a culture of excellence.

Mike Michalowicz

Creator of Profit First

Mike Michalowicz is an entrepreneur, bestselling author, and business transformation expert who founded and sold multi-million-dollar companies and is best known for helping struggling businesses become profitable and sustainable. He created Profit First, the accounting system over a million businesses use to make profit non-negotiable. He flips the standard formula: instead of Sales minus Expenses equals Profit, Profit First takes profit off the top first and makes expenses fit what’s left.

Mike is also founder of The Prosper Group, host of The 4 Minute Money Makeover, a former Wall Street Journal columnist and MSNBC business expert, and the author of several bestselling business books.

Juliet Funt

Founder of Juliet Funt Group

Juliet Funt is a keynote speaker and trusted advisor to the Fortune 500. As founder and CEO of Juliet Funt Group, she built her career on a simple discovery: busyness and productivity aren’t the same thing. Fortune 500 companies pay her to find and remove the work that consumes time without creating results, and her insight has been featured in Forbes and Fast Company.

Ethan Beute

Chief Ambassador at Buffini

Ethan Beute is chief ambassador at Buffini, where he amplifies the voices, successes, and insights of the community’s clients and coaches through podcasts, presentations, and digital content. He is a Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, and has spent more than a dozen years helping real estate professionals scale their businesses through authentic connection. Ahead of this event, Ethan interviewed more than 150 top team leaders to study brokerage and team models past, present, and future, research he’ll bring directly to the stage.

Before joining Buffini, Ethan was principal brand marketing strategist at Zillow Group, following tenures as chief evangelist for both Follow Up Boss and BombBomb. He has hosted nearly 500 podcast episodes across shows including Real Estate Team OS and The Customer Experience Podcast, and has delivered numerous national presentations, including featured TEDx talks. Ethan holds an MBA in marketing and brings his background in communication, media, and technology to his work championing client advocacy across the industry.

Valorie Burton

Founder & CEO, Coaching and Positive Psychology Institute

Valorie Burton is founder and CEO of the Coaching and Positive Psychology (CaPP) Institute, a master certified coach (MCC), and a USA Today bestselling author who was shortlisted for the 2025 Thinkers50 Award. She holds a master’s in applied positive psychology and helps individuals and organizations build resilience and happiness through research-based strategies. A regular guest on the Today Show, Valorie has worked with organizations including Google, Apple, NASA, Bank of America, and the U.S. military, and has trained coaches worldwide through the CaPP Institute