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Build referral momentum all summer long.

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Get Brian Buffini’s Bold Predictions

Free live virtual event July 30

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Mastering your time and money for a strong second half of the year
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Lead at a higher level

Leadership Conference | October 14–15 | Dallas, TX

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Two days of strategy, insight, and practical tools to strengthen your team and business
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One room. Two days. Four cities.

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Two days of coaching with Brian Buffini on stage, and his squad on the floor beside you.

Learn from Brian, then put it to work with a team of Buffini coaches. For two days, you’re getting coached on your real pipeline, your real goals, and your real team problems, not just talked at from a stage. Bring your business with you and leave with a plan you can run.

What you'll do

Come with a plan. Leave with a better one.

The Turn is two days of coaching built around the business you have now. Brian teaches on stage, then Buffini coaches help you put it to work. You’ll put plans on paper, work through real challenges, and leave with next steps you can run when you get home.
  • Build this season’s referral plan
  • Put your goals on paper
  • Bring a real problem to Brian live during Coach ‘Em Up
  • Sit down with a Buffini coach to work through your pipeline
  • See how our AI coach Ask Buffini™ provides a workflow you’ll actually use

If you are:

  • New to the business
    Start with a clear referral plan and a coach to help you build it.
  • Established in the business
    Work with a coach to strengthen the business you’ve built without adding more work.
  • Leading a team
    Join Brian in the Leadership Breakout and build a system your team can follow.

Outside the main room, there's a whole floor of coaches waiting for you.

The Coaching Floor opens before the event starts, during every break, over lunch, and after the last session each day. Walk up to any station, or book a reserved time in advance.

Coaching tables

Sit down one-on-one with a Buffini coach and bring whatever is stuck: listings drying up, income that swings, a conversation you keep avoiding. You leave the table with one decision made and one action for next week.

Ask our AI coach

See our AI coach Ask Buffini in action. Stop by to try it live, ask it a real question about your business, and see how it answers.

Interactive workbook

Your workbook isn’t something you’ll just use once. Follow along with every speaker on stage, then work through your own plan between sessions and during breaks. The workbook helps you formulate a referral plan on paper, one you can hold yourself accountable to running.

REALStrengths® desk

Take the free REALStrengths Assessment and talk through your results with Kevin Buffini and certified REALStrengths specialists, then see how a coach would use them in your business. Walk up any time the desk is open. Bring your profile, or take the Assessment before you arrive for a more personalized experience at realstrengths.com.

What's happening on stage, hour by hour.

9 – 10:30 a.m.

Session 1: A Fundamentally Sound Business | Brian Buffini

Work on the current season of the Ultimate Year in Real Estate and strengthen the fundamentals that keep your business moving.

10:30 – 11 a.m.

Break

11a.m. – 12:15 p.m.

Session 2: The Ultimate You | Brian Buffini

Get clear on your goals, your money, and the habits that support the life and business you want to build.

12:15 – 1:45 p.m.

Lunch

1:45 – 3 p.m.

Session 3: The Tech Savvy Pro | Michael Thorne, Jessica Lacerda, Michael Park, and Brian Buffini

Put Ask Buffini prompts to work, test ideas in real time, and see how technology can support better decisions and stronger follow-up.

3 – 3:30 p.m.

Break

3:30 – 4:30p.m.

Choose one: Session 4a: What Most Marketers Get Wrong | Steve Pacinelli
or
Session 4b: Leadership Breakout | Brian Buffini

Bring your team challenges into the room and work through the decisions, systems, and priorities that shape a stronger business.

6 p.m.

Member Mixer

9 – 10:30 a.m.

Session 5: The Best in the Business | Panel facilitated by Ethan Beute

Hear what top Members are doing now, then take their best ideas, techniques, and lessons back to your own business.

10:30 – 11 a.m.

Break

11 a.m. – 12:15 p.m.

Session 6: The Seven Habits of Highly Effective Agents | Brian Buffini

Work through the habits that help great agents stay focused, consistent, and effective, no matter what the market is doing.

12:15 – 1:30 p.m.

Lunch

1:30 – 2:30 p.m.

Session 7: Building Champions | Beverly Buffini

Explore the mindset behind “I Can. I Will. I Believe.” and how it can shape success at work, at home, and in life.

2:30 – 3 p.m.

Break

3 – 4 p.m.

Session 8: Coach ’em Up | Brian Buffini

Bring your real-life questions and challenges to Brian for a fast-moving, real-time coaching session.

Who's coaching you in the room

Brian Buffini is at the center of The Turn. He’ll be joined by experts who can help you work through the business you brought into the room.

Beverly Buffini

Co-Founder/Olympian

Beverly speaks to mindset, personal growth, and success.

Ethan Beute

Chief Ambassador, best-selling author, and podcast host

Ethan draws out practical lessons from top-performing Members.

Michael Thorne

AI expert, AI Bootcamp leader

Michael shares practical ways to put today's technology to work.

Brian Buffini

Chairman & Founder, author, and business coach

Built his real estate business 100% by referral, then spent 30 years teaching agents to do the same through Work by Referral®

Steve Pacinelli

Chief Revenue Officer

Steve focuses on stronger, more effective marketing.

Michael Park

Chief Product Officer

Michael offers a practical take on technology, efficiency, and execution.

Jessica Lacerda

Senior Product Manager

Jessica explores smarter ways to use technology.

General Admission

$249 USD

$340 CAD

General Admission includes:

  • Both days on the main stage
  • Walk-up access to the Coaching Floor
  • Interactive Workbook
  • Member Mixer
Choose your city
View Member pricing

Premier Pass

$349 USD

$480 CAD

Premier Pass includes:

  • Reserved premier seating
  • Priority reservation at the Coaching Tables in the main hall
  • Enrollment in AI Systems for Agents, a live virtual workshop with Michael Thorne
  • Interactive Workbook
  • Member Mixer
Choose your city
View Member pricing

VIP Access

$599 USD

$820 CAD

VIP access includes:

  • VIP check-in, seating, and lounge with breakfast both days
  • A dedicated coaching table in the VIP Lounge, with reserved time including a senior coach
  • Time with Brian, Beverly, and the stage speakers in the VIP lounge
  • Enrollment in AI Systems for Agents, a live virtual workshop with Michael Thorne
  • Interactive Workbook
  • Member Mixer
Choose your city
View Member pricing

Choose your city

One event. Four cities. Choose the one that works for you.

Feb. 11-12, 2027

San Diego

Hilton San Diego Bayfront
1 Park Boulevard
San Diego, CA 92101

Reserve your seat

April 6-7, 2027

Bethesda

Bethesda North Marriott Hotel & Conference Center 5701 Marinelli Road Rockville, MD 20852
Reserve your seat

Sept. 9-10, 2027

Dallas

Sheraton Dallas Hotel 400 North Olive Street Dallas, TX 75201
Reserve your seat

Nov. 11-12, 2027

Nashville

Grand Hyatt Nashville
1000 Broadway
Nashville, TN 37203

Reserve your seat

Beverly Buffini

Olympian, Hall of Fame Athlete, and Speaker on Leadership and Resilience

An Olympic athlete and a charter inductee into the University of Tennessee Hall of Fame, Beverly Buffini has established a lifelong legacy of elite achievement. Her storied athletic career is anchored by her selection to the United States Women’s National Volleyball team, where she represented the U.S. in international competition from 1985 through 1988, including the 1988 Olympic Games in Seoul, South Korea. Prior to her Olympic journey, Beverly earned All-American honors and saw her jersey retired at the University of Tennessee—where it remains on permanent display—before transitioning into a leadership role as a coach for both the men’s and women’s volleyball programs at the U.S. Military Academy at West Point.

Today, Beverly leverages her background in high-level performance as a highly gifted speaker, delivering powerful and impactful content to audiences across the nation. She holds a Bachelor of Arts in Human Services and resides in San Diego, California, with her husband, renowned speaker and trainer, Brian Buffini. Together, they share six extraordinary children and 5 grandchildren.

Ethan Beute

Chief Ambassador at Buffini

Ethan Beute is chief ambassador at Buffini, where he amplifies the voices, successes, and insights of the community’s clients and coaches through podcasts, presentations, and digital content. He is a Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, and has spent more than a dozen years helping real estate professionals scale their businesses through authentic connection. Ahead of this event, Ethan interviewed more than 150 top team leaders to study brokerage and team models past, present, and future, research he’ll bring directly to the stage.

Before joining Buffini, Ethan was principal brand marketing strategist at Zillow Group, following tenures as chief evangelist for both Follow Up Boss and BombBomb. He has hosted nearly 500 podcast episodes across shows including Real Estate Team OS and The Customer Experience Podcast, and has delivered numerous national presentations, including featured TEDx talks. Ethan holds an MBA in marketing and brings his background in communication, media, and technology to his work championing client advocacy across the industry.

Michael Thorne

Real Estate Marketing & AI Visionary

Marketing and AI visionary Michael Thorne has more than 30 years experience in the real estate industry.

First getting his real estate license at 19, today he works with the Thorne Maisey Bongers Real Estate Group in Langley, BC.  As the leading AI voice in the industry, Thorne delivers insights and real-world applications on how agents can use tech to enhance the relational aspect of this business.

Brian Buffini

Chairman and founder of Buffini | NYT Bestselling Author | Global Voice on Business & Success

Brian Buffini is chairman and founder of Buffini, the largest real estate coaching company in North America. He emigrated from Ireland and built his real estate business 100% by referral, becoming one of the top-producing agents in the country before creating Work by Referral, the system behind the company today. He has since trained more than 4 million professionals in 47 countries, and Buffini-coached clients earn 10 times the national average.

Brian is also a storyteller and speaker. On The Brian Buffini Show, he has interviewed guests ranging from astronauts to Oscar winners, bringing that same mix of wit, wisdom, and real-world strategy to every stage he’s on.

Brian is a New York Times bestselling author and an inductee into the Real Estate Hall of Fame. He is a champion of the entrepreneurial spirit who helps people build lives of meaning, freedom, and abundance. He doesn’t just teach success. He lives it, and he’s on a mission to help others do the same.

Connect: Website | Facebook | Twitter | Instagram 

Brian Buffini is the founder and chairman of Buffini & Company, the largest training and coaching company in North America. Based in Carlsbad, California, Buffini & Company has trained more than 3 million business professionals in 41 countries and has coached more than 25,000 business people.

Born and raised in Dublin, Ireland, Brian emigrated to San Diego in 1986, where he became the classic American rags-to-riches story. After becoming one of the nation’s top performing REALTORS®, he founded Buffini & Company — an organization that provides a unique and highly-effective lead generation system. In addition, Brian’s podcast, The Brian Buffini Show, has more than 12 million listeners in 178 countries. In 2017, he became a New York Times, Amazon and Wall Street Journal best-selling author with his latest book, “The Emigrant Edge.”

Today, Brian travels the world sharing a message of encouragement about how to “live the good life.” He has been inducted into the RISMedia Real Estate Newsmakers Hall of Fame and has been recognized in the Swanepoel Power 200. Brian and his bride, Beverly — co-founder of Buffini & Company — have six children and reside in Southern California.

Steve Pacinelli

Steve Pacinelli is the Chief Revenue Officer at Buffini & Company, where he leads global revenue, sales, and marketing across the coaching, events, and digital businesses.

He joins Buffini after serving as Senior Director of Marketing at Zillow Group and CMO of Follow Up Boss, the CRM acquired by Zillow Group for up to $500 million in 2023, where he helped lead the integration and the go-to-market work that followed. Before Follow Up Boss, he was CMO of BombBomb for more than seven years, and earlier led events, sales, and practitioner education at Move, Inc. and Top Producer.

Steve is a Wall Street Journal bestselling co-author, a longtime keynote speaker in the real estate and mortgage industries, and a Penn State graduate. He focuses on the intersection of relational sales and modern technology — the foundation of Buffini & Company’s “Work by Referral” methodology.

Michael Park

As Chief Product Officer at Buffini & Company, Michael Park leads the strategy and execution of innovative products that help real estate professionals grow and thrive. With over 25 years of experience in product leadership, he specializes in scaling companies, driving product-led growth, and building high-performing teams.

Before joining Buffini & Company, Michael held executive product roles in B2B and B2C SaaS, digital products, and hard goods companies, successfully launching and expanding products into new markets. He has a proven track record in strategic development, category creation, and revenue acceleration.

Michael earned his Bachelor of Science in Photography and Digital Media from Brooks Institute. Originally from Southern California, he now lives in Colorado with his family, where he enjoys hiking, snowboarding, and exploring the Rockies.

The Turn - Nashville, TN

Nov. 11-12, 2027

Grand Hyatt Nashville
1000 Broadway
Nashville, TN 37203

Learn from Brian, then put it to work with a team of Buffini coaches. For two days, you’re getting coached on your real pipeline, your real goals, and your real team problems, not just talked at from a stage. Bring your business with you and leave with a plan you can run.

Reserve you seat
Book Hotel
Reserve you seat

The Turn - Dallas, TX

Sept. 9-10, 2027

Sheraton Dallas Hotel
400 North Olive Street
Dallas, TX 75201

Learn from Brian, then put it to work with a team of Buffini coaches. For two days, you’re getting coached on your real pipeline, your real goals, and your real team problems, not just talked at from a stage. Bring your business with you and leave with a plan you can run.

Reserve you seat
Book Hotel
Reserve you seat

The Turn - Bethesda​, MD

April 6-7, 2027

Bethesda North Marriott Hotel & Conference Center
5701 Marinelli Road
Rockville, MD 20852

Learn from Brian, then put it to work with a team of Buffini coaches. For two days, you’re getting coached on your real pipeline, your real goals, and your real team problems, not just talked at from a stage. Bring your business with you and leave with a plan you can run.

Reserve you seat
Book Hotel
Reserve you seat

The Turn - San Diego, CA

Feb. 11-12, 2027

Hilton San Diego Bayfront
1 Park Boulevard
San Diego, CA 92101

Learn from Brian, then put it to work with a team of Buffini coaches. For two days, you’re getting coached on your real pipeline, your real goals, and your real team problems, not just talked at from a stage. Bring your business with you and leave with a plan you can run.

Reserve you seat
Book Hotel
Reserve you seat