Client appreciation events are one of the most effective tools in a referral-based business, but most agents either skip them or put them off until their business is “big enough.” The truth is, intentional events build the kind of client relationships that generate referrals for years.

Lana Rodriguez, Founder and Team Leader of The Lana Rodriguez Group in Colorado Springs, CO, has done exactly that for 11 years. From pie parties and movie nights to large-scale community events, she’s built a referral-based business on client experiences that keep people connected long after closing.

In this session, Lana will cover:

• How to organize your database and identify who to invite
• The follow-up process that turns attendees into referral sources
• Budgeting strategies, vendor partnerships, and sponsorships that make events more affordable and scalable
• Real-world examples of what works and what actually drives attendance