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2026 September

September 2026

Welcome to the latest issue of the Buffini Newsletter. This month is all about creating opportunity, sometimes in places you might not expect it. You’ll hear from one of our Members about how the time leading up to a client party creates multiple opportunities to build relationships and generate referrals. One of our awesome Coaches will show how clearing clutter from your life and business can create room for something better. And you’ll hear from Brian Buffini about how even a painful setback can create an opportunity to learn, reset, and come back stronger.

Make sure you subscribe so you never miss a future issue.

Enjoy!

Derek Jones,
Director of Community

Clear the clutter, create opportunity

By Melissa Winter

Clutter has a way of sneaking into every part of our lives. Sometimes it’s physical, such as a closet overflowing with clothes, a desk buried in papers, or boxes stacked in the garage. Other times it’s less visible: too many priorities competing for our attention, unfinished projects weighing on our minds, or habits that no longer serve us.

As coaches, we often discover that growth doesn’t come from adding something new, but rather, comes from removing what’s getting in the way. A recent Buffini mailer about decluttering got me thinking about how often this shows up in coaching conversations.

Here are three areas where clearing the clutter can create space for new opportunities.

1. Closet clutter: dress for the professional you want to be

Do you have a closet full of clothes you haven’t worn in years? Maybe every so often you tell yourself, “I really need to clean this out.” But then you hold up a shirt or jacket and think, “I might wear this someday,” and before you know it, everything goes right back to where it was.

As you sort through your closet, here’s another question to ask yourself: Which of these clothes represent the business professional I want to be today?

I remember one client telling me he decided to stop wearing sweatpants and flip-flops when picking up his kids from school. Instead, he started showing up in dress slacks, a button-down shirt, and sometimes even a sport coat with his business name badge.

The change wasn’t really about the clothes.

Because he felt more professional, he stopped sitting in his car during pickup and started introducing himself to other parents. Before long, he was adding new contacts to his database, building relationships, and eventually earning business from those conversations.

Sometimes a small change in how you show up leads to a much bigger change in how you engage with the opportunities around you.

2. Declutter your thinking

Walk into your office for a moment and really look around. Is your desk covered with stacks of paper? Are books, notebooks, and ideas scattered everywhere? Maybe you’ve been meaning to organize it, but it never seems urgent enough to make the list.

Sometimes physical clutter is simply a symptom of something deeper. As coaches, we often discover that what’s really holding someone back isn’t a messy office; it’s a cluttered mind.

I worked with one client who couldn’t seem to break through to the next level in his business. As we talked, he kept mentioning the piles of papers around his office and how his perfectionism left him feeling paralyzed instead of productive.

I asked him a simple question: Who in your office is already producing at the level you’re working toward? What’s one thing about their workspace that you could emulate?

By our next coaching call, he’d hung new shelving, added a bookshelf, and created a dedicated place for the Buffini workbooks he’d collected over the years, so he could actually use them instead of letting them gather dust.

But the shelves weren’t what changed his business.

The real breakthrough came when he stopped trying to create the perfect system and started learning from people who had already achieved what he wanted. He connected with other Buffini Members, sought their advice, simplified his approach, and focused on consistent action instead of perfection.

That year, he had his best year ever!

Sometimes the biggest clutter we need to clear isn’t on our desk. It’s in our thinking.

3. Boxes in the garage: put your tools to work

Have you ever stocked up on Pop-Bys because they were a great deal…only to leave them boxed up in the garage?

Here’s the thing: those Pop-Bys aren’t making you any money sitting in storage. You need to actually deliver them. You’ve already invested in those resources. Now it’s time to put them to work.

I once had a client tell me she walked into her office break room and found a stack of Buffini notecards sitting on a table with a sticky note that simply read, “FREE.” She smiled and took them.

This was someone who faithfully wrote her notes every month and consistently sold around 50 homes a year during the peak of her career. She didn’t see those notecards as a burden. She saw them as an opportunity.

I’ll never forget her telling me, “Where someone else gave up, I’m going to make money.” And she did.

More than 20 years later, she’s downshifting into retirement while still receiving referral income because she consistently invested in relationships throughout her career.

Create space for what matters most

The goal isn’t simply to have a cleaner closet or a more organized office. It’s to create space for better habits, stronger relationships, clearer thinking, and more consistent action.

Whether you’re clearing out your workspace, simplifying your mindset, or finally putting the marketing tools you’ve already invested in to use, remember this: every piece of clutter you remove creates room for something more valuable.

Pick one area to focus on this month, share it with your Coach, and ask them to help keep you accountable. Sometimes the biggest breakthroughs don’t come from adding more: they come from clearing away what no longer belongs.

Are you feeling overwhelmed with mental clutter and don’t know what to do next? Sign up for a free business consultation to turn that clutter into clarity. You’ll get clear on your vision, discover what’s holding you back, see what’s working well for people just like you, and get action steps to move forward. Schedule your business consultation today.

Failure is an event (not a person)

By Brian Buffini, Chairman and Founder, Buffini

I’ve owned 47 businesses throughout my life. 46 of them made money. One did not. Although that one failed, ultimately it was the one that taught me the most.

It took six hours to make a bad deal and six years to recover from it. But that $2 million loss has made me a fortune because of what it taught me about myself. It also taught me the importance of researching a business and taking calculated risks.

At that time, I had all these successes. In fact, I probably got carried away with my successes. I probably got a little prideful about my success. I started to take it for granted. Started to think I couldn’t make a mistake.

So, I cavalierly walked into a business environment. When it didn’t go right, right away, I thought, “Well, I can overpower this.” I doubled down. I spent more money, more time, more effort.

Eventually, it turned out that it was a bad business decision. I hadn’t researched it enough and I didn’t listen to feedback from others. I had become a little full of myself and I paid a huge price.

But it wasn’t just the money I lost, although that was, of course, significant. I also lost my confidence in myself. I started to doubt myself. I started to be overly cautious.

It was when I recalled and reflected on a quote from my mentor, Zig Ziglar, that things started turning around.

“Failure is an event, not a person.”

That quote had to rattle around in my brain a lot. Ultimately, I told myself, “What am I going to learn from this?”

Let me share three things that failure taught me, and that I believe can help you too.

1. Failure Is feedback, not an identity

Everyone in life is going to make mistakes. Everyone who ever dares to do anything of any significance is going to fail.

It’s part of the feedback mechanism that gives you information about yourself on how you process things and how you need to process things differently going forward.

Don’t doubt your instincts. Don’t doubt your sense that you can achieve and believe in yourself but do your research first. Be willing to listen to people who argue against your positions.

When I was thinking of starting Buffini & Company, I had very, very important people in my life try to talk me out of it. I listened to their concerns and realized some were very valid that I hadn’t thought about. I realized I needed to listen and think those concerns through. That helped me better prepare and realize that I was ready, I believed in what I wanted to accomplish and I was willing to go for it.

2. A loss shows you who’s on your side

A loss also shows you who you can count on when the chips are down. When I had this failure, it was amazing who suddenly wasn’t returning my phone calls. People didn’t want to be associated with failure.

Tom Kelly was not like that. For years, he’s been a great golfing buddy of mine. We never really talked about much other than golf and sports. But he knew I’d been through a tough time and instead of shunning me like so many others did, he stuck by me. So when he offered words of counsel, I listened.

“You know, it isn’t how far you fall, it’s how high you bounce,” he reminded me.

And as Maya Angelou said, “I can be changed by what happens to me, but I refuse to be reduced by it.”

That’s ultimately what happened to me.

3. Get back on the horse (just not the same one)

If you’ve experienced a failure, the key is to get back on the horse. Now, this is important. You don’t want to get back on the exact horse you just fell off. But get back up there.

Again, failure is an event, not a person. You need to keep risking. You need to keep growing. You need to keep daring to win.

Failure is just feedback. And if you take it as such, you will step into your future destiny. You’ll achieve what it is you’re capable of.

For more insights on reaching your goals, creating a business that thrives, and Living the Good Life, watch episodes of my all-new podcast at thebrianbuffinishow.com.

The party is not the point

By Ken Taylor, REALTOR® at RE/MAX Signature Properties

In this blog, Ken Taylor, a Buffini Member of 20 years, shares the eight-touch point system his team uses to turn every client event into 45 days of intentional connection that generates referrals before, during, and after the party.

Client appreciation events have been a big part of our business for years. We love bringing people together, as a way to say thank you and spend quality time with the clients who have helped us build our business.

But somewhere along the way, with the help of Buffini coaching, we realized something important:

The party is not the point.

Today, about 95% of our business comes from referrals. That didn’t happen because we throw great parties. It happened because we follow a repeatable system for staying connected with our clients.

Client events are simply one of the tools that make that system work.

One party. Eight touch points.

Our team hosts four client events throughout the year, from smaller gatherings for our A+ clients to family events with 150 people or more.

But while the party itself might last only a couple of hours, our event system lasts about 45 days.

We start with the event date and work backward, creating eight intentional touch points:

  1. Save the date – Let clients know early that we’re planning something and would love to have them there.
  2. Invitation – Send the details and make it easy to say yes.
  3. Personal call – Call to make sure they received the invitation (which also provides an opportunity to chat.)
  4. RSVP text – A few days later, follow up by text to see if they’ll be joining us.
  5. Two-day reminder – Send everyone who RSVP’d the important event details.
  6. Day-of reminder – One final, helpful touch with the time, location and anything else they need to know.
  7. The event – Enjoy some face-to-face time with our clients.
  8. Handwritten thank-you – Send everyone who attended a personal note afterward.

The most important call isn’t about the RSVP

One of the most valuable touch points is the personal phone call. And here’s the key: We don’t use that call to ask for the RSVP. Rather, we use it to check in and ensure they have received the invitation.

That then leads to a conversation where we may ask:

  • “How’s the family?”
  • “What’s new?”
  • “What’s happening in your world?”

Instead of calling someone because “I need a referral,” your call shows you are interested in them on a personal level. You may start to hear things like:

  • “My daughter is thinking about buying.”
  • “We may move next year.”
  • “My neighbor needs an agent.”
  • “We’ve been thinking about some land.”

By the time the party starts, the work is done

When the day finally arrives, we don’t concentrate on referrals or even necessarily talk real estate with everyone. We can just be good hosts, making everyone feel welcome and introducing them to each other.

The party’s vibe feels genuine because it is genuine.

After the party is over, everyone who attended receives a handwritten note thanking them for spending their time with us.

Measure the system, not just the party

Changing the way we approached our events also changed the way we measured them.

If you only count the referrals that happen at the event itself, you’re missing much of the impact. The entire 45-day process creates opportunities for conversations and connections that also lead to referrals.

That’s the real value of the system: frequency, relationships, and consistency.

Todd & Danielle Brown

Todd and Danielle Brown have perfected the art of leaning into their individual strengths so that each complements the other as part of the successful Todd Brown Group in Morgan Hill, CA.

Todd’s gregarious, friendly manner has made him a natural at interacting with clients. Danielle’s analytical, practical side keeps the backend flowing smoothly.

That combination has helped them stay on top of the rankings in their area and, even more importantly, given them a comfortable life where they can provide opportunities for their two sons.

A new season

The two actually first started working together in a ministry. Although the work was rewarding, it was difficult, Todd noted. After 16 years, the couple were ready, Todd said, for a “new season.”

His personal family background also weighed in on the decision to leave his position with the church, he said.

“I grew up pretty poor,” he explained.

His family was loving, he added, but a lack of stability meant they moved “at least 17” times.

That background was integral, he noted, to his desire to ensure his children grew up with home and financial stability.

During his tenure with his church, he had also been doing some part-time work in real estate on the side which he enjoyed. He decided to try pursuing that full-time while Danielle transitioned to a job in accounting, then teaching.

Finding Buffini 

Todd was initially introduced to Buffini through Brian Buffini’s podcasts. He actually didn’t know Brian had a coaching company at first, he admitted. But Brian’s inspirational words deeply resonated with him. When he looked further into Brian’s background and learned about the work by referral method, Todd was intrigued. He started implementing the core system of calls, notes, and Pop-Bys.

Doing those activities then led him to the decision to join coaching.

“My personality is to just jump right in!” he laughed. “So I was like, I want all of it. I need all of it!”

The couple initially decided they would try coaching for six months and see how it went.

“I think sometimes people push out too far,” Todd said. “But there’s a lot of time you could waste. I said, ‘I’ve got to work.'”

Danielle, who describes herself as more conservative financially, added it was definitely “a leap of faith” to join coaching.

But, as she said, it made more sense to invest in themselves and build on the relationships they had instead of mindlessly sending out flyers each month.

The value of coaching

Prior to joining Buffini, Todd had been successful, but his business was “up and down.”

Working with a coach gave him a plan to follow, systems to implement, and accountability.

It didn’t take long to see the benefits.

“We definitely saw our sales volume and the number of transactions increase even in our first year of coaching,” Todd said.

Danielle, who joined her husband’s office as his operations manager, was pleased with how coaching helped him become more organized.

“He had a plan to follow and someone who was going to hold him accountable,” she said.

That accountability of answering to a coach was critical to his success, Todd added. That was particularly evident when he decided to pause his coaching membership for a bit.

Although he was still successful, he could find himself not quite sticking to the systems that had helped him achieve his prior results.

“I missed the phone calls and the accountability,” he said. “I noticed I wasn’t inputting the data into my system as I used to, so it wasn’t in front of me every day.”

“The accountability was what I missed the most and looked forward to having.”

The experiment over, he was soon back into coaching.

Family first

For Todd and Danielle, their business has always served a larger purpose.

They are able to pay for their sons’ educations and help establish them both for a strong future. Terrell is studying to be a doctor of physical therapy while Derk is pursuing his dream to become a pilot.

“I always wanted the boys to be able to go as far as they wanted in college, to be able to do whatever they dreamed about,” Todd said. “I love the freedom that our business has given us to let our sons do the things they want to do and pursue their education without debt.”

“For me, the good life is we bet on ourselves and believe in ourselves. It means dream it, go get it, go after it and accomplish it. I feel so lucky that we get to do what we do and that our family is able to do what they want to do.”

“I don’t think it gets any better than that.”

Watch the Browns' story here.

August 2026: The fundamentals always win
July 2026: Your Business, Your Way
June 2026: Make Connections That Count