It’s the second quarter of the year and we’re helping you tap into the rhythm of the business. This month the Coach’s Tip, Member Spotlight and a special feature from Buffini Coaching LIVE™ guest Colette Carlson will set you up for a rewarding, productive and restorative month and beyond!
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In coaching, we spend a lot of time helping agents build a strong database and work by referral. But there’s another piece that’s just as important when you want to create momentum in your business.
We call that duplicating the client.
Duplication is designed to turn active and pending transactions into a predictable stream of income. It’s the process of engaging your clients when real estate is at the very top of their mind — and turning that engagement into referrals to you.
Did you ever have the experience of considering buying a particular type of car and suddenly, you see that car everywhere? Or maybe you’re expecting a baby and you start seeing a lot of other moms-to-be as well. That’s your “reticular activator” at work. Your brain’s neurons are noticing and filtering what you deem important.
That happens to buyers and sellers as well. When they’re in the process of making a move, they start noticing others who are thinking of doing so, too.
The key for you is to get your clients to a) be aware of those people and b) refer them to you.
If you don’t encourage your clients to take advantage of these moments, the opportunities are lost.
Why Duplication Matters
One of the biggest challenges agents face is simply waiting too long to ask for referrals.
They focus on doing a great job for the client (which they absolutely should) but they forget that the client is surrounded by people who may also be thinking about moving.
That’s why duplication has to become a habit. In fact, many agents need to ask more than once during the course of a transaction. That’s completely normal.
The Three Conversations to Have on Every Check-In Call
One of the simplest ways to build duplication into your business is through regular check-in calls with active clients.
Whenever my clients connect with someone who is buying or selling, I encourage them to focus on three things during those conversations.
1. Share what’s happening
Start by updating the client on what’s changed since your last conversation. A quick update helps them feel informed and confident that everything is moving forward.
2. Make sure they’re taken care of
Moves create a lot of moving pieces — timelines, contractors, utilities, packing. Use the call to check in and ask where they are in the process and whether they need help coordinating anything.
3. Ask about referrals
Finally, ask if they know anyone else who might need help buying or selling. Because real estate is already part of their daily conversations, this question often feels very natural when it comes from someone who’s actively helping them through the process.
Aim for each of your buyers giving you two referrals, prior to their close. For each seller, aim for one referral, post-closing. In doing so, you’ll be well on your way to your goal of keeping your pipeline filled year-round.
Following this duplication process will boost your lead generation and help you reach your goals faster.
The Ultimate Year in Real Estate
At Buffini & Company, we call this duplication process “Dupli-Care”. Because it plays such an important role in building a referral-based business, we’ve made it a key part of our year-long lead-generation program, The Ultimate Year in Real Estate.
Each year, Buffini Members take part in three lead-generation Blitz sprints: Launch Your Year, Summertime Surge and Finish Strong. Each sprint lasts 60 to 75 days.
After each of the first two Blitz sprints, the program shifts into Dupli-Care, where you’ll receive videos, dialogues and resources to help you stay focused on duplicating your database and generating more referrals. After participating in the third Blitz sprint, you’ll move into a Season of Organization, where you’ll review the past year and set yourself up for the next.
For more information, talk to your Coach or click here.
What truly separates people who consistently get insightful, detailed answers from AI, colleagues, or clients from those who receive only surface level responses? After years teaching leaders and sales professionals how to communicate for deeper connection, I have noticed one simple truth. The quality of your answers relies completely on the clarity of your questions. The same precision and depth you carefully craft into your AI prompt also holds true for every conversation in business and in life.
Let’s explore practical, research-backed ways to strengthen your questioning skills —whether you’re coaching your team, closing sales, or enhancing your daily interactions.
1. Generic Gets Ignored, Specific Gets Results
Consider this scenario — you’re leading a team meeting, and you want meaningful feedback from your staff. So you confidently toss out the big question, “What do you all think?” The result? Crickets.
Turns out, research from MIT shows broad, general questions are frequently ineffective, eliciting feedback only half of the time. Why? Because they don’t clearly communicate that you genuinely welcome diverse, challenging perspectives.
An effective solution according to the same MIT research is to ask pointed, dissent inviting questions. Rather than generic inquiries, try something like, “What could potentially go wrong with this approach?” This direct method explicitly invites challenge and signals psychological safety, increasing engagement and quality of responses.
Examples:
2. Postpone Problem Solving
We are quick to jump in with solutions instead of genuinely understanding the problem. Remember the hair trigger responses like, “Have you thought about?” or “You should…” These shortcuts rarely lead to well-defined problems or solutions. They can leave your team feeling unheard or pressured.
Instead, momentarily postpone problem solving. First, validate understanding, define the issue, and ensure alignment on exactly what you’re discussing.
Examples:
3. Stop Being a Conversational Hijacker and Raise Your Bounceback Game
We’ve all encountered the Conversational Hijacker. They cannot resist jumping in with their own stories, opinions, or advice the second you pause for breath. Even worse, sometimes that hijacker is us. But here is the thing. True connection lives in the follow-up question. Instead of steering the conversation back to yourself or your own experiences, practice becoming a Conversational Bouncebacker. Toss the conversational ball right back, ask the next deeper, richer question, and watch genuine connections grow.
Examples:
Leader: Instead of saying, “I’ve led projects with the exact same challenges in the past,” try asking, “Interesting, what factors do you think are contributing most to this challenge showing up now?”
Salesperson: Instead of “We’ve solved this for dozens of clients,” opt for, “I’d love to hear more clearly about the unique impact this issue is currently having on your team.”
Individual Contributor: Replace, “Me too!” with, “I can resonate with this, yet I’d appreciate your unique take before I share mine. Could you tell me more?”
4. Feedback is a Gift, So Start Unwrapping
Thoughtful feedback is not simply about improving performance or eliminating blind spots. When delivered consistently through intentional questions, feedback deepens connection, demonstrates care, and builds genuine trust. Rather than waiting for a formal review conversation, regularly checking in with thoughtful curiosity strengthens bonds and creates an atmosphere of openness where everyone feels seen, valued, and aligned.
Examples:
Leader: “Which one thing, big or small, could I specifically do or change in my approach to better support you or remove barriers for this team?”
Salesperson: “When thinking about my recent client interactions, is there a specific skill or habit you’ve noticed that, if strengthened, would build even greater trust or connection?”
Individual Contributor: “Looking over my current workload, is there a particular task or project you believe deserves greater focus or one I could specifically delegate or deprioritize to accelerate our team’s progress?”
The Bottom Line?
Whether prompting AI or engaging humans, the quality of your answers depends entirely on the quality of your questions. Ask deeper, listen better, connect stronger.
About Colette Carlson
Colette Carlson, a Human Behavior Expert and CPAE Hall of Fame keynote speaker, is known for helping leaders, teams, and organizations activate The Human Edge™— the critical strategies that strengthen trust, foster connection, and elevate performance in an increasingly automated, fast-paced world. To learn more about her work, visit her website.
Colette will be joining Brian Buffini at Buffini Coaching Live: Unleashing Your Power to Influence on April 9, 9-11:30 a.m., PT. This live, virtual event will be a power-packed experience designed to help you adapt, grow, and succeed. Click here for more information and to register for your free ticket!
In this blog, 20-year Buffini Member Thomas J. Nelson shares how setting one boundary in his real estate business led to a more fulfilling life. He’ll expand on this on our Community Connection webinar Wednesday, April 22 at 10 a.m., PT. Register here to join and learn more.
Like many of you, I’ve learned a tremendous amount from Buffini & Company through Masterminds, Peak Experience events, and coaching calls. The training was strong. The strategies were sound. Business was happening.
But something still felt off.
Because the whole point of building a successful real estate business is to create a great life — and mine wasn’t feeling that way.
Why did I feel like I was living on a treadmill — always moving, always reacting, always “on”?
Why was I bickering with the very people I loved most?
Eventually, I had to stop blaming the pace of the business and tell myself the truth: I didn’t have good boundaries. My business was running me.
The Book That Changed Everything
After reading Boundaries by Dr. Henry Cloud, the light bulb came on. If I wanted to be a better husband, father, and REALTOR®, and actually enjoy the life I was working so hard to build, something had to change.
So in 2008, I asked my wife a simple question:
“What would make you happy?”
Her answer surprised me.
She didn’t want a new car or a grand romantic gesture. She said, “I just want to eat dinner with you every night and have you to myself afterwards — undistracted.”
Then I asked my son what he wanted.
Not toys. Not gadgets.
He just wanted my butt in the bleachers, watching his football and basketball games — and not on my phone.
That moment changed everything.
The Myth of 24/7 Availability
I realized if other businesses have hours of operation, and other professionals can take days off and vacations… why couldn’t I?
The truth is, the rule that REALTORS® have to be available 24/7 exists in only one place: our egos.
So I started creating real boundaries.
The First Boundary: Close at 6 p.m.
The first boundary I set was simple: I close every night at 6 p.m.
I decided my workday would begin at 7 a.m. and I’d structure my day to end at 6 p.m. so I could be at the dinner table by 6:30 p.m.
Could exceptions happen? Of course. But they needed to be planned in advance, not dropped on my family time at the last minute.
At 6 p.m. I flip the metaphorical “Open” sign to “Closed.”
My email autoresponder goes on.
My phone shifts to Do Not Disturb until 7 a.m.
No non-family calls, texts, or emails come through.
And here’s the funny part…
The sky didn’t fall.
My business didn’t collapse. My clients didn’t organize a protest march.
It was surprisingly easy once I decided to treat my personal life like it actually mattered.
More importantly, it forced me to become more intentional and more productive during the hours I was working.
What Actually Changed?
Everything.
I became more present at home.
More joyful in my relationships.
More rested.
More focused.
More intentional.
And ironically… better at business.
Because when you stop living in reaction mode, you start operating with clarity. When you stop glorifying burnout, you start building something sustainable. When your family no longer feels like they’re competing with your business, everybody wins.
And the 6 p.m. boundary was only the beginning. Creating it forced me to build better systems, clearer expectations with clients, and better structure inside my business.
Thomas will share more boundaries and the practical steps to implement them on our Community Connection webinar Wednesday, April 22 at 10 a.m. PT. Register here to join and learn more.
Growing up in Boston, Nicole Vermillion’s family life was stressful. Her mom, who was a single parent, was always such “a hard worker,” but the question of how to pay the bills was always looming.
Throughout college and into her early 20s, Nicole herself worked long hours, with the goal of buying her first home.
“By age 24, I was a homeowner, and that was very important to me,” she recalled. “And somehow that little house made me feel like, ‘okay, I’m safe, I’ve got it.’”
That sense of security also sparked a new idea. As Nicole explained, it made her wonder whether real estate could be a good career choice.
So she decided to get her license, but didn’t start working as a REALTOR® until a few years later. It was the “drunk monkey syndrome,” she said, that held her back, filling her head with self-doubt.
Once Nicole overcame that doubt, she jumped in, even as she kept her other full-time job. Although she was successful, the pace — and the price — was untenable.
“I was literally up from 4 a.m. to 12 a.m., and I had more days like that than I’d care to admit,” she said. “It was always just like, ‘where can I fit this in?’”
A New Business Model
For the young woman who always felt she had to “work so, so, so hard,” working with her Buffini coach has shown her a different way.
“I thought the best way to make this a career was to get a coach,” Nicole explained, “because a coach is going to keep you accountable, see you outside of yourself, problem-solve, call you out, and help you see why you function the way you do.”
That shift in mindset hasn’t been easy, she acknowledged, but it has been worthwhile.
“It’s not easy, but I’m trusting that the business will come because I’m doing the right things,” she said. “I’m doing the work — coaching helps me realize when you do the fundamentals, you’re going to reap the rewards.”
Time for Giving Back
Helping others has always been an important part of Nicole’s life. Now that she has more flexibility and time in her schedule, she can volunteer with many community organizations, as well as in her children’s schools and activities.
For Nicole, community involvement is non-negotiable.
“Even as a REALTOR®, you just have to be involved in the community you’re serving,” she said. “I just feel like that’s a no-brainer. You can’t be all about the sale. You have to be about the human. And being a human is giving back to your fellow humans.”
That compassion for others was acknowledged in 2023 when her brokerage, Lamacchia Realty, honored her with its Meghan A. Martin Award. The award, named in memory of its namesake, recognizes REALTORS who give back to their community. That same year, Nicole was named the recipient of the South Shore Realtor Association’s Spirit Award for her generosity and support of other industry practitioners.
Nicole’s Good Life
Today, Nicole says she feels like she is living a life that offers not only happiness and financial security, but also purpose.
“Success now means being authentic and true to myself, a fabulous mother to my children, a good wife, and a good friend,” she said.
Reflecting on her journey, she added, “I feel like the life I’m living now is more about the opportunities I have. Taking advantage of them and seizing the day, instead of just checking off the boxes. There’s more life to live.”